EL- Fakharany, I., Ismail, I., El- Desouky, F. (2024). ECONOMICS OF PEACH PRODUCTION AND MARKETING IN NORTH SINAI (In Arabic). Journal of Productivity and Development, 29(2), 99-118. doi: 10.21608/jpd.2024.359985
Ibrahem EL- Fakharany; Ibrahim Ismail; Fekry Saad El- Desouky. "ECONOMICS OF PEACH PRODUCTION AND MARKETING IN NORTH SINAI (In Arabic)". Journal of Productivity and Development, 29, 2, 2024, 99-118. doi: 10.21608/jpd.2024.359985
EL- Fakharany, I., Ismail, I., El- Desouky, F. (2024). 'ECONOMICS OF PEACH PRODUCTION AND MARKETING IN NORTH SINAI (In Arabic)', Journal of Productivity and Development, 29(2), pp. 99-118. doi: 10.21608/jpd.2024.359985
EL- Fakharany, I., Ismail, I., El- Desouky, F. ECONOMICS OF PEACH PRODUCTION AND MARKETING IN NORTH SINAI (In Arabic). Journal of Productivity and Development, 2024; 29(2): 99-118. doi: 10.21608/jpd.2024.359985
ECONOMICS OF PEACH PRODUCTION AND MARKETING IN NORTH SINAI (In Arabic)
1Economic & Agriculture Extension, Faculty of Technology and Development, Zagazig University, Zagazig, Egypt.
2Economic & Agriculture Extention, Faculty of Technology and Development, Zagazig University, Zagazig, Egypt.
Abstract
North Sinai Governorate is characterized by a terrain that is mostly plains and plateaus, and thus the governorate has become abundant with economic, natural, and agricultural resources. One of the most important resources identified for agricultural development in North Sinai Governorate is water resources, as about 100-300 million cubic liters of rain fall on the governorate annually, and then there are rain-fed and other crops. Permanent. The problem of the study is the long marketing path for the peach crop in North Sinai, the multiplicity of intermediaries and dealers, the high cost, and the presence of many obstacles and obstacles, as it is considered the first governorate in Egypt in producing both olives and peaches, which represent economic importance to the governorate, as the conditions and environment are suitable for growing each. However, the marketing system for each of them exposes them to obstacles, whether for farmers or merchants, and the high marketing cost of each of them, which affects the yield and profitability of the crop and thus the expansion of cultivation of each. The study also aims, by selecting the two subjects of the study, to study: - The productive status of each and the temporal development of area and production. - The marketing situation for each of them in the governorate by studying the marketed quantities and their costs. - Study of marketing efficiency. - Identifying the most important obstacles and problems and developing solutions for them. - Working to adopt methods and procedures that help expand the cultivation of each of them through the production of marketing methods that contribute to this or agricultural industrialization. The most important results were the following: The price that the farmer receives when selling his crop at the farm level has reached about 900pounds/ton, which represents about 56% of the average price paid by the consumer, which amounted to about 1.600pounds/ton, from both marketing paths: selling to the wholesaler and to the wholesaler’s representative. As for the producer’s share of the consumer’s pound, according to the second marketing system, selling in the wholesale market in the pipe market, the value of this marketing standard increased, as the selling price of a ton of peaches reached about 1000,1000,1083pounds in the pipe market, representing about 63 ,63 ,73 % of the selling price paid. The consumer of the three marketing paths: the wholesaler, the wholesaler's representative, and the retailer, respectively. Accordingly, the best marketing path for the farmer is to sell his crop to the retailer in the wholesale market with the pipe, where he achieved the highest selling price and the largest share of the final consumer’s pound. Also, the marketing paths included in the second marketing system are better than those included in the first marketing system because of the benefits they achieve. And higher prices for the product. Conclusively, from this study, it could be concluded that expanding the cultivation of high-yielding varieties, and also recommends expanding the agricultural area.
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