ECONOMIC ANALYSIS OF MARKETING EFFICIENCY AND THE DISTRIBUTION OF CONSUMER POUND FOR POTATO CROP IN SHARKIA GOVERNORATE

Document Type : Original Article

Authors

1 Department of Economics and Agricultural Extension, Faculty of Technology and Development, Zagazig University, Egypt

2 Department of Economics and Agricultural Extension, Faculty of Technology and Development, Zagazig University, Egypt.

Abstract

The study aims at measuring the marketing efficiency of winter potato crop in Sharkia governorate by estimating the marketing margins and distributing the consumer pounds. The study was based on descriptive and quantitative analysis methods by estimating the price levels and marketing margins and distributing the consumer pounds for the winter potato crop in the sample centers.
Results of the research showed that there is an increase in the winter potato crop area in the republic from about 67.24 to about 210.92 thousand feddans. Production increased from about 663.21 to about 2229.8 thousand tons during the period from 2000 to 2016. The area of ​​the cultivated summer loaf increased from about 67.56 To about 123.91 thousand feddans and increased production from about 746.77 to about 1505.52 during the same period at the level of the Republic As for the Nile family decreased the cultivated area from about 43.89 to about 41.80 with an increase in production of about 23.12 thousand tons during the same period. The area and production of the potato crop cultivated increased Level loop and summer during the same period, but for loops in the Nile Vtnaqst area and production.
Results of the study showed that the average sample for the total cost of the potato was about 461096 LE / month. The average sample of the net return for the month was about 50002.2 LE / month and the total margin of Salhiya for Faqous was LE 63510.8 / , And the average administrative cost of variable costs was about 2.8, as evidenced by the indicators of economic and administrative efficiency of the retailers of winter potato crop. The net return in the month of Salhia increased by about 975.2 pounds / month. The average of the sample of the administrative cost ratio for variable costs, which reached about 15.02.
Results of the research show the marketing margins and the distribution of the consumer's pounds, which revealed that the marketing margin of the average sample between the producer and the wholesaler reached about 800 pounds,
which was increased by the status of Faqous from the center of Salhiya. The marketing margin between the wholesaler and the retailer for the average sample was about LE 1100, The marketing efficiency of the sample average was
about 51%, which was higher in Salhiya than the center of Faqus due to the low average cost of tons and the result of the increase in the average production of feddan, The research highlighted the most important problems faced by
the winter potato crop marketers, which were the non-paved roads, the fluctuations in the quantity of production, the high transport costs, the slow sales movement, the dealing with the buyers, The most important means to
overcome them were paving roads, cultivating large areas, controlling prices.
 

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