Farag, S. (2014). EFFECTIVENESS OF USING MISR AGRICULTURAL CHANNEL IN EXTENSION FARMERS OF SOME FIELD CROPS ON DISTANCE IN ARAB REPUBLIC OF EGYPT. Journal of Productivity and Development, 19(1), 25-60. doi: 10.21608/jpd.2014.42612
Shaban Farag. "EFFECTIVENESS OF USING MISR AGRICULTURAL CHANNEL IN EXTENSION FARMERS OF SOME FIELD CROPS ON DISTANCE IN ARAB REPUBLIC OF EGYPT". Journal of Productivity and Development, 19, 1, 2014, 25-60. doi: 10.21608/jpd.2014.42612
Farag, S. (2014). 'EFFECTIVENESS OF USING MISR AGRICULTURAL CHANNEL IN EXTENSION FARMERS OF SOME FIELD CROPS ON DISTANCE IN ARAB REPUBLIC OF EGYPT', Journal of Productivity and Development, 19(1), pp. 25-60. doi: 10.21608/jpd.2014.42612
Farag, S. EFFECTIVENESS OF USING MISR AGRICULTURAL CHANNEL IN EXTENSION FARMERS OF SOME FIELD CROPS ON DISTANCE IN ARAB REPUBLIC OF EGYPT. Journal of Productivity and Development, 2014; 19(1): 25-60. doi: 10.21608/jpd.2014.42612
EFFECTIVENESS OF USING MISR AGRICULTURAL CHANNEL IN EXTENSION FARMERS OF SOME FIELD CROPS ON DISTANCE IN ARAB REPUBLIC OF EGYPT
Professor Emeritus, Department of Agricultural Extension Methods and Aids Research, Agricultural Extension and Rural Development Research Institute (AERDRI), Agricultural Research Center, Egypt.
Abstract
The main objectives of the research were: to determine benefit degree accrued to the Respondents (farmers of maize, wheat, and Faba Beans) from different topics and programs disseminated by the Misr Agricultural Channel related to agricultural extension; to determine the Respondents view regarding capability of the channel in achieving their objectives, to determine differents between their views regarding the channel impact capability and their objective achievement, to determine the Respondents views regarding the obstacles that limit the channel capabilities in achieving their goals, and to determine the Respondents’ suggestion regarding topics and programs they need to watch. This research was conducted during the period, end of February – end of May, 2013, in three governorates (Sharkia, Giza, and Mersa Matrouh). A random sample of 180 farmers was drawn (60 farmers per each of Wheat, maize, and faba beans). Frequency tables, percentage, weighted arithmetic mean, analysis of variance, Kendall coefficient, and Schaffee test were used in analyzing the accrued of research data. The main findings extracted from the research were as the following:
The most dominated topics and programs disseminated by the Channel and benefited highly by the research participants, in relation with agricultural extension, were: agenda of agricultural extension agent, Success story, choose your project, Information of interest to you, your food is your medicine, Al-Mastaba, and the Nile resources. The most important studied items regarding the channel’s impact on farmers feedback communication regarding its extension messages were: accomplishment of good correspondence with farmers; intensification on the urgent and mostly demanded farmers’ needs and trials to their satisfaction; improvement of farmers’ positive attitudes towards the Channel and its topics; and the channel’s emphasize on performance regarding teaching agricultural practices. The most important studied items, regarding raising capabilities of farmers in remembering and absorption of the disseminated extension messages were: presenting extension content with easiness in understanding its main idea, and presenting extension content with easiness in absorbing its partial ideas. The most important studied items that reflect impact of the Channel in improving farmers’ understanding to the disseminated extension methods were its concern with categorizing the idea of extension content, and emphasizing its facts. The most studied items related to the Channel capability of farmers’ memory improvement were: presenting extension content that links present experiences with the innovative ones, and improvement of farmers’ memory regarding the disseminated new extension messages. The most harmful obstacles that impede the Channel’s capabilities, regarding agricultural extension, in reaching the research participants and helping them in achieving their objectives were: unused satellite dissemination directed primarily to farmers, difficulties in receiving the dissemination due to unknown frequency by farmers, low recognition of farmers to using it as an extension method, absence of life partnership between farmer and his research and application resources, difficulty of reaching farmers in their gathering places, difficulty of receiving information extension message by farmers, difficulty in running a dialogue among farmers, low intensity of specialized agricultural programs, and presenting an extension content that does not fit farmer’s educational level. The most desired topics and programs demanded by the research participants were: News and occasions of farmers’ interest, and the new items in the international agriculture.
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